PinBud blog

Archive for August, 2010

Summary by: Abida N. Khan, MBA

When it comes to utilizing local search it deemed as the least understood and unused online marketing strategies. However, what many fail to realize it is probably one of the most cost effective ways of marketing one’s business.

It has been reported that in the United States of America, there are approximately 16 billion search queries that are conducted over the internet and at least one out of five of those searches are labeled as a local search inquiry. The report also stated that many consumers who purchase a good and or service online do so within their geographic region, meaning their purchases are made mostly local.

Businesses that fail to take full advantage of the local search marketing strategies that have been made available to them are losing out on the potential business opportunities that present itself them.

For those who are looking to increase their chances in the local search results there are five tips in which they can utilize such as claim their listings, distribute content, optimize their profile, encourage customer reviews and track performances.

These are just some of the tips business owners can use in attracting potential consumers to their businesses through the local search strategies. At PinBud (http://pinbud.ca) we offer a 6 month free business listing once you sign up, so visit us today to find out more! Read More by: Jon Schepke

PinPiazza is one of the many PinBud features that we didn't try to promote heavily. But now it is time to better explain what PinPiazza is and how it works.

First and foremost one must understand that 

• PinPiazza is not a free classifieds website

No, PinPiazza is not a classifieds website. PinPiazza is a place where both users and (clever) businesses can showcase their assets and skills, in a much more friendly way than in a simple photo gallery or a free ad.

It is true that only users can create content in PinPiazza; but business owners can ask their (happy) clients to showcase whatever they are proud of on PinPiazza. Unlike a free classifieds website, PinPiazza

• lets the user attach to the asset presentation links towards related service providers

For example, if you have a cat and you are happy with the last veterinarian check-up, you can showcase the cat on PinPiazza and list the veterinarian as preferred vet. You can write nice words about the vet business and recommend it. Or, if you are unhappy with the work that a plumber did to your home, you can showcase that bad work and list the plumber's profile attached to that project.

Moreover, unlike a free classifieds website, PinPiazza 

• offers interactivity: users can comment and rate assets and skils

That being said, let's see how a user can create a PinPiazza asset. Assets on PinPiazza can be of two types:

• private: only the user/owner can see it; this is useful if you want to make a preliminary research for, let's say, "fixing my car", "renovating my home" etc. and you need to retain companies for these jobs; you can write your own notes / reminders. Or you can use it as an inventory for your stuff.
• public: the asset will become visible on PinPiazza and you can list it for sale or for rent or for trade. Or just to share with other users. 

In order to create your first asset, just login to your account (you can use Facebook connect) and press the button: "Manage your assets" in the menu on the right. Then follow instructions on the screen.

Rules:

• you must enter a valid city for the asset's location
• if you want to make it public, every asset must be approved by admin to filter out spam.
• to add a business as a preferred service provider, just click on this icon when you found your preferred business: 

How can a creative business owner like you take advantage of PinPiazza?

• as we said above, ask your (happy) clients to showcase your work and to make you a "preferred service provider" assigned to that work.
• leave comments on user assets, participate in discussions, make some self-promotion, say: "I would have done…" or "I could make a better job…"
• and many more!